Innovative AV ideas for the year ahead in retail
At VAST we’re innovators in retail tech, able to support our clients to bring new and creative ideas to life. From interactive experiences, to in-store window campaigns, immersive events and permanent AV installations, we bring the right technology, support and expertise to all of our clients.
For those looking to stand out against the competition and bring something innovative to a retail environment in the year ahead, here are three new ideas to harness:
Creative LED
LED is one of our most versatile solutions when it comes to creating something a bit different for your brand. Using our fleet of high-resolution LED we’re able to create everything from cubes, edges, totems, fully immersive rooms, tower-like structures and more - all made out of LED. This is something we expect to be pushing the boundaries of even further for Christmas 2024, where it’s essential that retail brands are able to stand out from the crowd and create something truly unique.
In-store digital transformation
Something we specialise in is helping retail brands who may never before have used digital technology in their stores, to implement the right technology, in the right place and at the right time. Creating your first display can help to digitally transform a store, and importantly, bring a store in-line with competitors who will likely already be harnessing the power of screens, LED walls and other forms of technology to attract customer attention.
As well as making the ideation and installation process as easy as possible for our clients, we’re able to recommend the best forms of technology to use, and help them determine whether a temporary or permanent installation would best suit their needs. We also support the retail brands we work with to use digital technology in a way that enhances and complements their brand, supporting key campaign messages and fitting within the brand’s aesthetic as shown in this example for The White Company here:
Tech in the hands of the customers
There are various forms of interactive technology that we help our clients to implement, which enable them to attract and connect directly with their customer and collect data on how a campaign has performed in-store.
Using bespoke interactive technology such as QR codes, iPad apps that capture emails, or microswitches which activate content (as seen here in our installation for Foot Locker x Adidas), it’s never been more important to utilise every single customer interaction and measure the activity of your campaign. Over the year ahead we expect to see integrations with AI and voice-activated controllers, which will allow brands to track engagement with their campaigns, while providing an innovative in-store experience.
At VAST we have areas within our warehouse which allow us to pre-build solutions, so that you can see these in action before installing them onsite. To speak to us about creating something unique for the year ahead, get in touch today to discuss how we can help.