VAST supported retail agencies Experience.Monks and CMYK with a collaboration between Foot Locker EMEA and Adidas across four European cities.

This involved the VAST team installing an interactive 2.5mm LED display sized at 2m x 2.5m, which was used as a backdrop across flagship Foot Locker stores in London, Milan, Berlin and Paris. During the campaign a store visitor could place their phone in a holder containing a microswitch that caused the content on the LED to change on screen. This allowed them to enter the XLG “Superstar” challenge by recording a TikTok dance in front of the LED display.

Not only did this look great but it also sparked over a million views of the TikTok filter online, creating a viral trend that prolonged engagement and awareness.