VAST worked alongside Millington Associates to provide creative LED screen cubes for Harrods’ Christmas 2023 windows across Brompton Road.

We used 2.8mm LED 3D panels to create 4 x 4-sided 500mm x 500mm digital cubes, along with 1 larger 1000mm x 1000mm 2-sided cube. The design required screens that were able to be built as cubes to represent the shape of a Christmas gift within the windows. Each cube (symbolising a present) was topped with a wrapping bow to complete the look.

The cubes helped to display different brands including Loewe, Baccarat and MOYNAT.

All cubes were built and programmed to compliment Harrods’ flowing digital content, with all digital cube sides working together in a continual movement. Windows 5 and 7 were set up for a perfect sync of content between the 2 cubes in each of the windows, giving symmetry across both 3D digital cubes.

VAST was able to remotely control content updates and on/off time scheduling throughout the 3-month activation.