Our process when installing AV for a retail environment

Anyone who’s worked behind the scenes within a retail setting will know that there are many considerations when it comes to creating an amazing retail experience. As a dedicated retail technology expert, we pride ourselves on having a unique understanding of these conditions and have honed our process to ensure we cover all bases.

Here, we explain a bit about VAST's end-to-end process when creating a temporary or permanent retail installation, in order to match the fast-paced, time-conscious conditions of retail.

Stage one: Help our clients to decide on the right technology solution

When we begin a new project this usually involves a call or meeting to discuss the concept of the client’s project. This is where we gather details of the event or installation location, the aims of the project and the target audience so that we can suggest which technology may be the best solution.

Sometimes this may be a series of screens, other times one or multiple LED walls, or something completely bespoke. For example, a project could see us creating a bespoke laser projection or a series of “presents” designed out of LED depending on the brief and requirements.

Stage two: Design, test and create the solution

Following a site visit to understand the store or venue’s unique setup requirements, our in-house team is then able to create technical drawings, including designing any structures or content systems for the proposed solution. At this stage we’re often working with the client’s other suppliers, for example retail design agencies, sharing designs and specifications to ensure all areas of the project are aligned.

Using our extensive fleet of owned AV we’re then often able to build the solution in our dedicated testing area, prior to going on-site or sometimes even build this at a location of our clients’ choosing. This not only allows us to test content and prevent any last-minute issues, but it also means our client can see the technology in action before the installation period.

Stage three: Store liaison & onsite delivery

With our team’s innate knowledge of retail venues we’re able to make all of the arrangements for delivering the solution onsite. Following the store’s booking-in procedures, booking loading bays, gaining references and so on. 

Once onsite we’re able to liaise with other suppliers and install the AV equipment. Often this is within a short timeframe, and overnight, to ensure the retail installation is ready for when trading opens the next day. Ensuring everything is installed, tested and ready to go seamlessly for our clients.

Stage four: Client support and aftercare

During temporary retail installations (which can sometimes extend to as long as four or five months!) our team is always on-hand to assist clients with any support they may need, including content updates. Our screen network is designed to allow us to make remote updates, which means we can support the management of screens (for example turning them off outside of trading hours if needed) from anywhere.

For permanent installations we’re able to provide a full aftercare support system including equipment servicing, maintenance visits, content updates and reporting of metrics. This ensures that our clients have technical support, and the foresight to upgrade, update or improve their instore displays, as and when needed. 

To discuss an upcoming retail project for your brand we’d love to provide you with our help and expertise. Get in touch today to begin the process.