Working with Edge Retail, VAST was brought in as the technology partner to help create an immersive LED-powered display for the launch of Yves Saint Laurent’s new men’s fragrance MYSLF.

This involved building a centrepiece bottle created out of 2.5mm LED that stood at 5.5m high and could display brand video content. The bottle was designed to match the shape and proportions of the MYSLF fragrance bottle.

VAST also installed various other LED screens, using a total of more than 200 panels of high-resolution 1.9mm and 2.5mm LED across the activation including corner LED displays.

All of the content throughout the display was fully updatable via VAST’s content management system, creating easy access for the client.

The result was an extremely bold and eye-catching display with a unique towering fragrance bottle displaying branded video content.