VAST were chosen by high street giant Next, to support them on their first ever digital window campaign involving 830 panels of LED installed in 23 key UK stores.

Despite being a longstanding high street retailer, this was the first time Next had used AV as part of their window campaigns.

VAST installed high-resolution and high brightness LED (2mm) with panels designed in a distinctive column layout, playing Next’s “Merry Everything” Christmas content and a mix of other promotional material featuring collaborations with the likes of Kendall Jenner and others. VAST supplied processing and playback systems which allowed Next to make remote updates to promotions showing on the screens.

The LED columns were installed across 23 UK stores in retail locations such as London Westfield, London Stratford, Bluewater, Lakeside, Bullring & Grand Central, Glasgow’s Braehead, and more.