Retail environments need AV experts
The integration of digital screens and creative LED into retail spaces has become a huge part of many high-impact stores and VAST was created to ensure there was a dedicated expert in this industry. While the appeal of purchasing a screen and setting it up yourself might seem budget-friendly, doing it incorrectly can cause you to end up with costly fixes, operational headaches and reputational damage.
Buying and setting up a screen may seem simple, after all, it’s just a screen right? Yet here are some of the frequently encountered problems many will face:
Spec of screen: Many consumer-grade TV screens aren’t built for commercial retail environments. Screens burn out from always-on use, they may be easy to tamper with, and it can be difficult (or impossible) to employ a full content management system to monitor and change content remotely, without having to resort to USBs and other physical content management devices. Commercial screens also require some element of programming which, if done incorrectly, can cause many issues in itself.
Content errors: A frequent issue is not being able to spec content that’s the right shape, resolution or file format for the screen, resulting in displays that don't work or look unprofessional.
Functionality issues: Unlike when you partner with an AV professional who takes full responsibility for the work carried out, a DIY setup comes with no guarantees whatsoever and it may be difficult to even get help when it goes wrong. Even if the screen works on first-glance, it may later turn-off, display the wrong content, not able to be set bright enough for the environment or just simply fail to work during operating hours.
The expert advantage: Guaranteed results and peace of mind
At VAST we have a tried and tested process when installing AV for retail environments. Everything from helping our clients to decide which technology is best, to pre-testing the solution (and content) at our facilities, managing the onsite delivery and more.
Our support for all of the retail AV installations we manage includes:
Always-on performance: We handle all necessary testing to ensure the display works as intended from day one, and remain on-hand to troubleshoot issues and fix problems if they occur.
Full-service technical specification: We correctly spec both the hardware and the content, to ensure display quality in the specific environment and that the content is fit-for-purpose on screen.
Properly maintained equipment: When you work with us on a temporary hire, or permanent installation, the kit is professionally prepped, maintained and supported long-term. Should anything go wrong, we are also able to replace the kit from our own stock.
Remote content management enabled: VAST’s content management system allows you to have remote access to your screen(s), to change content or make adjustments based on season or campaign. This allows you to keep your content up-to-date without always having to manually access the screen, which can be difficult in busy retail environments and unmanageable long-term.
End-to-end service: Our service is designed to completely take the load off your internal teams who do not have the expertise in this area. The installation is completed correctly, the screen is monitored and technicians are close-by for issues or fixes needed across the screen’s lifetime.
Don’t wait until something goes wrong to call in the experts. Our professional AV installation team helps ensure your creative vision is executed, with ease and to a high-level.
To speak to us about using your next retail installation, get in touch today.