Custom interactive ideas to fuel your creativity

At VAST we’re always developing new ways that retail brands can use technology to create memorable, impactful experiences. Often it is custom interactive elements which really take experiences to a new level - paving the way for brands to stand out, which is so important in today’s retail spaces.

Here, we share four custom interactive ideas with examples that you can use to fuel your most creative ideas in the upcoming months.

Magic mirrors

Interactive magic mirrors are brought to life using a smart “mirror” that’s activated by visitor interaction. The interesting thing about this type of tech is that you can either have the user interacting with something on-screen, for example a new product line, or you can visually transport them to a different location relevant to the brand and message. Other touchpoints can also be added to the magic mirror experience depending on the brand goals, for example allowing the user to then share their photo or experience via social media or email.

Gesture technology

As well as touch-based interactivity it’s also possible to create experiences where the user controls an interface using gestures. On a recent interactive project we worked on, visitors were able to play an interactive quiz which included a computer-generated train conductor from the future where responses were marked using hand gestures.

The result was a fully interactive experience where visitors were immersed in the brand content.

Multi-touch object recognition table

Interactive tables are a great way to get visitors directly involved in an experience. Using object recognition technology we can link all different types of products that are relevant to the brand and pair this with custom on-screen content which is triggered each time an object is placed or moved on the table. Multiple tables can be linked and interacted with at the same time, creating a unique and exciting experience for guests.

Real-time generative AI experiences

With AI being the buzzword of 2024 it’s no wonder that we’ve been looking for ways our clients can use AI to engage retail visitors. Using generative AI on screens or even high-resolution LED walls, you can create a solution that connects AI with the customer experience. For example, a retail visitor could provide their own instructions to the screen to design a new bottle for your latest fragrance. AI would then generate a mock-up of what the fragrance would look like, based on the directions given. 

Custom content to support every creative idea

We support clients in creating a variety of interactive experiences, fuelled by content. For example a computer-generated person to lead an immersive event, interactive quizzes designed to grow brand awareness and custom iPad apps.

At VAST we can support you in all of your custom 2d and 3d motion content needs for any of the ideas suggested above. Giving you a partner you can trust to create your end-to-end custom interactive solution. 

To discuss any of the interactive ideas above, get in touch today with our team of retail experts.