VAST recently supported experiential agency Purity on the Hiscox Energy Express experience, held at Lloyds of London. The concept was a Hiscox "Energy Express" train where we produced three interactive quizzes for delegates to play on built-in iPads. Each quiz highlighted the changing world of power and renewable energy over the three stops at 1990, 2024 and 2050.

We also provided speakers, an immersive "train window" using a 65" commercial screen and interactive brand content including a computer-generated train conductor from the future to ask the final round of questions, with responses being marked using hand gestures. All three interactive quizzes were scored and ranked on a leaderboard on the outside of the carriage using another 65” commercial screen.

The result was a fully interactive experience where visitors were immersed in the journey of renewable energy.