IMMERSIVE POP-UP EXPERIENCE CHARLOTTE TILBURY BEAUTY

Venue: Protein Studios
Client: StudioXAG

Working with the brand experience agency StudioXAG, we supplied the technology element on Charlotte Tilbury Beauty’s immersive pop-up "the Future of Fragrance Experience".

Held in London’s Protein Studios, the pop-up took visitors on a multisensory journey through the product range, with six rooms that each represented a scent.

We provided six of our finest-pitch 1.9mm LED screens with looping content across the six portals, each perfectly curated to showcase the brand's individual fragrances.

This helped create the visual element of a truly multi-sensory experience.

(Photos by Alex Kurunis).

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