HARRODS FASHION WINDOWS

Venue: Harrods
Client: Millington Associates

VAST worked alongside Millington Associates for the Harrods Fashion Windows campaign. The concept MA designed was to bring the iconic Harrods elevator to street level, featuring a rotating mannequin in each fashion window lit up by a high resolution LED wall playing digital content.

Across nine windows, VAST provided 18 striking 3.9mm LED walls at 1.5m wide x 2.5m high as the backdrop for each mannequin. These screens framed the scene in brand colours and played bespoke animations.

VAST installed the LED walls and ensured each would play its own set of on-brand content, across nine windows on Brompton Road.

Watch the video here.

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JOSEPH SS23 WINDOWS CAMPAIGN