DIOR SAUVAGE FATHER'S DAY CAMPAIGN
Venue: Four UK locations
Client: Parfums Christian Dior
VAST worked directly with longstanding client Dior for its Father’s Day Sauvage campaign. This involved working across four UK locations in one night to install a series of creative 2.6mm high-resolution LED walls.
In retail locations including London, Manchester and Cambridge, the LED walls were installed in various formations such as columns (1m wide x 2.5m high) and squares (2.5m x 2.5m). Each LED wall played on-brand content for the campaign displayed in high-resolution.
This created four unique campaigns for the Father’s Day Sauvage campaign that stood out amongst the stores.
“Vast UK are always great to work with no matter what size the project may be. From brief to install they are supportive, communicative and always on hand to ensure every project runs smoothly.”
Annabel Simson, Visual Merchandising Assistant Manager for Parfums Christian Dior