VAST worked alongside Pardgroup on the successful delivery of a new activation for Hugo Boss, taking place across two Flannels flagship stores in London and Sheffield.  

VAST provided a total of 19x differently sized TV displays mounted in varying positions including portrait and landscape. This included custom scaffold frames which allowed the screens to be hoisted into certain positions with media players for content playback. There were also live CCTV camera feeds that provided a feed to the screen so that customers could see themselves on-screen and have the opportunity to take photos while being broadcasted.

The result was a fun, interactive activation which engaged visitors and showed off the latest BOSS products.