3 AV ideas for retail campaigns this summer

When we think of retail campaigns we often think of Christmas and the rush to attract consumers during the busiest shopping period of the year.

Here at VAST however, the creativity goes well beyond just December. We support our clients all year round with award-winning retail AV for that “always on” presence which is so important for retail customer journeys.

Which is why we wanted to share three audio visual ideas that will help bring your summer campaigns to life this year. As the weather warms up (we hope!) and key dates like Father’s Day arrive, here are a few ways to harness creative technology and create memorable retail experiences.

1. Screen control

Allowing store visitors to take control of digital screens creates an engaging in store experience. There are many different ways to implement this depending on factors such as expected size of crowd, and if physical products are part of the experience.

Gesture control can be used to explore digital content or to gamify an experience on a large screen, for example having a store visitor “wipe away” a screen to reveal an image, product or prize underneath.

Object recognition using RFID allows products to take centre stage and be lifted or replaced to reveal digital content. The movement of the object can trigger a change in screen content as well as different lighting states.

An example of fragrance object recognition technology at this year’s ISE.

QR code interactivity, for example creating games or using QR codes to take control of a screen can also be harnessed in store to increase interactivity.

For retail brands searching for the ROI of campaigns, this type of visitor interaction can help create a trackable display. Detail such as “number of takeovers” or object scans can provide insight on the busiest periods throughout the day/week which can then be harnessed for future campaigns.

2. Creative LED

While being high impact, LED walls are also increasingly versatile. For last year’s Dior Sauvage Father’s Day campaign we created a variety of different LED displays, styled differently depending on the store location and layout. For one location we supplied LED columns which created additional height on an in-store stand and attracted attention from a distance.

These columns played on-brand content while leaving plenty of space for product displays and stand staff.

Other uses for LED that we saw recently at technology show ISE were scattered LED walls, just showing the flexibility of the screens when used in a non-traditional format. Speak to us to discuss how you can use creative LED in your summer campaigns this year.

3. Interactive AV

Retailtainment was one of our trends for 2023 and we’re excited to see what interactive experiences we’ll support brands and agencies to create this summer. From games that can be played via gesture motion, to a laser that reads fortunes, creating something interactive makes for a memorable brand moment in store.

With summer on the way and likely higher footfall, it’s also good to think about one-to-many interactive experiences that allow more customers to join in at once. This can be facilitated by using a larger display that can be seen by a bigger crowd, or by using devices such as iPads (which is why we own such a big stock in our AV fleet!) where multiple customers can interact at once.

Whether it’s an upcoming Father’s Day campaign or a summer installation, VAST is your go to technology partner for retail.

Get in touch to discuss how we can help bring your creative vision to life.