VAST was hired by Edge Retail Ltd and Puig for the Phantom fragrance launch for Paco Rabanne. VAST was brought in as the audio visual partner to facilitate the connected experience for customers across two Boots stores using a large-format screen and interactive technology.

VAST supplied the interactive element of the retail install, including a 65” screen set in portrait, a high-spec PC and a camera to create the interactive experience for customers.

Phantom is Paco Rabanne’s first “connected” fragrance, with a visual character called “Phantom” that was brought to life on the large screen. Customers could then interact with Phantom using their smartphone, to access exclusive content surrounding the launch such as filters, playlists and interactive games.

VAST helped to test this software (created by Puig) before it was launched in-store, and facilitated the 4G remote monitoring to enable the high-spec PC and experience to run effectively.

The successful campaign was launched in the flagship stores, Boots Westfield Stratford City and Boots Trafford, and received a great response.