VAST supported the technical elements of the Beauty Wishes photobooth for the launch of Charlotte Tilbury’s new Beauty Wonderland on London’s Carnaby Street. This was supporting experiential agency Backlash, who developed the concept, design and activation delivery.

VAST engineered the full technology stack behind an interactive photobooth, designed to invite visitors to become the new Charlotte Tilbury ‘Star’, dancing along to the brand’s festive film featuring Céline Dion

When a guest entered the photobooth they would begin the experience using a custom touch interface. This then triggered a synchronised sequence across DMX-controlled moving-head lights and an audio cue stack, using VAST’s show-control software. 

The photobooth captured high-resolution photos on command, and routed them simultaneously to a dye-sub printer for on-site prints and to an automated email delivery workflow over multi sim 5G. This created a unique campaign for the launch, with visitors able to share their enjoyment of the photobooth directly to social media. 

With integrated lighting control, audio playback, camera inputs/outputs, printing, and automated connection to social media streams, VAST delivered a seamless and reliable high-quality technical experience.