VAST was entrusted by Pardgroup to support several elements of the Brunello Cucinelli Christmas takeover at Harrods.

VAST installed 6 windows totalling 192 1.9mm high-resolution LED panels. This included installations for two windows on Hans Crescent in 2m x 2m formation using our new 1.9mm LED, and four windows on Brompton Rd which were 4m x 2.5m.

We also installed 2 x 50” screens in a portrait orientation playing looping video content in the door 9 exhibition area.

VAST also supported the client with technical drawings of the screens prior to install, remote access for any content changes and on-site content adjustment support.

Whilst Axielab led the creative direction, narrative development, spatial concept, design language and the artistic identity of the entire experience.