What does the retail store of the future look like?

Every customer-facing industry has had to adapt to a new in store environment as we all emerge from lockdown. This means that previous predictions of what the retail store might look like in 2021 and beyond have changed.

The signs are good that brick-and-mortar retail will continue to thrive in 2021. However what these stores look and behave like has changed. Whereas before physical brands were starting to push the boundaries of technologies like AI and robotics, many have had to return to the strategy board.

When many customers aren’t even comfortable to visit a physical store, how do you adapt to that while still leading with innovation? It’s something we’ve spent a long time considering and speaking to clients about. 

What does the retail store of the future look like? 

According to the National Retail Federation, 66% of customers say shopping technologies and innovations improved their in store experience. 

Increasingly we have seen three key needs emerging: technology that provides interactivity for the customer in a safe (often touch-less) way, technology that helps to provide safety information and technology that contributes to brand image. 

Here’s why future-thinking retail stores are looking to adopt them:

Touchless technology

According to The Bureau of Economic Analysis 49% of consumers say that not being able to try a product is their least enjoyable aspect of online shopping. However with the current measures in place, are customers really able to touch all of the products they may want to buy? 

One way around this is to use screens and digital technology, paired with products. For example, RFID readers that when placed on a product, allow the customer to see a wide range of information about that product and others like it. This brings the personal sensory experience back into shopping, without the risk. 

Whereas before brands were keen to install interactive screens at all areas, there is too high a risk of contaminating the surface. Instead, we’re adapting by finding ways to control digital screens that use QR codes, gesture interactivity and smartphone control. This allows brands to add technology to their stores, without physical touch. 

More touchpoints

With guidelines changing frequently stores will need to plan ways to reinforce safety measures. One way to tick this box is to use digital signage to share the latest measures and guidance for shoppers. Digital signage can be implemented in store through screens, video walls and standalone kiosks of any size. 

With increased safety measures, also comes increased queues and wait times. All of which are opportunities. In-window and in-store displays should be used to share products and other content that will keep customers informed or entertained while they wait. 

Increasing brand image 

The future of retail, whether online or in store, is experience. Stores are not just about a quick grab and run - for that online retail is often faster and more efficient. Want to compete with Amazon? Increase your brand image. 

This is how we’re seeing small and even large retailers stay steps ahead of online convenience. 

According to the National Retail Federation 66% of customers say shopping technologies and innovations improved their in store experience. 

Multi-sensory retail technology creates the type of experiences customers will remember - and return for. This creates the difference between functional shopping and emotional shopping.

Imagine taking your children to their favourite department store where they can use gestures to interact with products on a huge screen. Where you can find out more about products or access information simply by opening a QR code on your smartphone. 

Retail stores must go beyond just products if they want to create a positive experience. Audio visual technology is often what helps.

Revisit your retail experience, using technology

For help using any of the technology ideas mentioned, please get in touch with our team to learn more about what’s available. Call or email us on 020 8159 9999 or info@vastuk.com.