AV technology ideas for this year's christmas retail displays
Christmas always marks an important chapter in retail’s diary. We’re already planning with our retail clients how they can make an impact using the latest AV technology this Christmas.
From campaign-based displays, to enticing windows and immersive brand experiences, how you use technology can make all the difference. In this guide, we walk you through new ideas for this year’s Christmas displays using the latest av technology.
1. Christmas window displays
Flagship stores have always competed to have the best and more press-worthy window displays and when it comes to the festive period, this is even more charged. With so much going on in-store, it can be difficult to stand out and to balance the need to make an impact with not appearing gimmicky.
For the festive period, LED videowalls will still be a great option for stores looking to create impact. This is because videowalls help balance digital content, such as the latest Christmas ad campaign, alongside physical product displays. Movement from videos in windows naturally draws the eye and videowall content can be synchronised to play in time throughout multiple windows, helping to tell a story as shoppers walk by.
Videowalls are also extremely versatile. You can use them as a screen to play a video, or you can get creative with how you use the individual tiles to build your screen. A popular option is using separate LED panels, which add visual content without overpowering the rest of the display.
Regular screens or LED, can also be built as part of the structure. For example, if you have a particular aesthetic to your Christmas display, say a vintage or retro feel, screens can be built into a vintage or retro frame. Helping you to stay on-brand and blend the physical and digital elements easily.
2. In-store AV ideas
While window displays might help to get shoppers in, what happens in store is also a key part of raising brand awareness and increasing sales. LED videowalls are very accessible and can easily be installed in-store with minimal fuss, and without needing huge amounts of space.
In the image below you can see how brands like Dior are making use of videowalls to provide visual content displays throughout their store stands, in line with the latest campaigns.
Throughout the festive period screens can share digital campaign material such as videos, ads and influencer campaigns, to make more of the digital content available.
3. Interactive Christmas displays
During the festive period, shoppers spend longer in store and have more time to browse, meaning brands can offer more omnichannel experiences. This is a great time to explore interactive and multi-sensory options.
For example, adding RFID tags to products which when placed against a screen, display further information. This could be availability of the product, video content or anything you like. To stay in line with social distancing, we also recommend exploring “touchless” AV technology for this year’s Christmas displays. This may involve using the shopper’s own smartphone as a controller, or having QR codes which allow them to interact with a screen in more detail.
Gesture-based interactive screens also provide a fun gamification experience that can be branded and personalised to a specific festive campaign. These are just some of the technology opportunities that can be explored by retail brands this Christmas.
Want to find out more?
We’re excited about where retail brands will take their Christmas displays this year. If you need help conceptualising how you’ll use your screens, content or interactive experiences, get in touch with VAST today. We can help plan, install and manage your AV vision this Christmas, for a memorable experience that lasts into the new year (and beyond!).