Ideas for creative photobooth technology in retail
Many leading retail brands are taking the opportunity to create interactive experiences using custom branded retail photobooths. Here, we share some examples and ideas for using creative photobooths in your next retail campaign.
Fully branded photobooths
The benefit of working with VAST on your photobooth is that we offer the opportunity to custom brand every element across the experience. Brands and agencies we’ve supported have taken advantage of this, to create a custom name for their booth “The Pradascope”, to brand the software used on the touchscreen, and to personalise the photo print-out which can also display a message or campaign slogan.
Two different photobooth experiences showing custom branding opportunities
Photobooths within custom structures
Photobooth technology is versatile and, unlike other forms of technology, doesn’t require a huge amount of space to construct. This gives the benefit of being able to create a photobooth within an interesting design or structure. As seen below, where a photobooth was constructed within a “Big Apple” design for brand Coach, and where it was created within a circular structure on the retail floor inside Harrods.
This means that photobooths can be added and enjoyed in almost all retail campaigns, creatively and without requiring huge footprints.
Photobooths that are the main attraction
Due to how popular photobooths are with audiences of all demographics, we have also seen photobooths employed as the main, and sometimes only, interactive element of an event. As seen below, for the launch of Charlotte Tilbury’s new Beauty Wonderland on London’s Carnaby Street, the photobooth was the main feature.
Incorporating integrated lighting control, audio playback, camera inputs/outputs, printing, and the ability to download and share photos across multiple platforms, it was a full experience for visitors.
VAST: supporting your end-to-end custom photobooth creation
At VAST we support the complete technical side of creating your ideal photobooth. Including:
All photobooth hardware
Custom branded software
Audio & lighting integration (as needed)
High-resolution photo creation
Custom branded photo printouts
Photo download and sharing functionality
Get in touch today to see how we can support on your next photobooth project.