Benefits of using interactive photobooths at your retail event
Many of the retail activations we work on have an element of interactivity involved, but lately we’ve been seeing a high demand for interactive photobooths. These photobooths are the perfect low-barrier entry point into interactivity, and have a positive impact on the sentiment and engagement surrounding any retail store or event.
Here, we share why branded photobooths are a great option for today’s retail stores and activations.
1. High brand engagement
Photobooths always receive high engagement from visitors in-store. At the recent Nike RunTown immersive pop-up where we supplied a custom photobooth, one photo was printed every minute and a half that the store was open.
There’s also opportunity to create integrations with email capture, QR codes, and product tie-ins, further supporting brand goals and ensuring you can tie ROI back to the activation.
2. Easy to create, fun to use
VAST is able to supply the entire end-to-end photobooth experience, from the touchscreen hardware and camera required, through to the fully branded software and photo print-out. This makes it an easy way to incorporate interactivity into any retail pop-up, store activation or event.
A recent stand for Prada in Harrods that incorporated an interactive Photobooth for added engagement.
Many audiences associate photobooths with fun past experiences, and are comfortable using them. The instant gratification of being able to take and see a photo creates positive sentiment about the event, and the results are often shared on social media - creating easy, organic marketing opportunities.
3. Personalised experience
When creating a custom photobooth VAST manages both the hardware and software. This means we are able to brand everything, from the software used on the touchscreen, through to the photo print-out.
A recent interactive photobooth for Nike that we supplied, including full hardware and software development.
4. Branded takeaway
With interactive photobooths you can decide how you want your brand to look within the photo print out that visitors receive. Whether it’s a strip photo or landscape design, the look and feel can be changed depending on what you’re trying to achieve with the event and the photo experience.
To speak to us about creating your own branded retail photobooth, get in touch today.